The Share Centre
In the melee of ISA activity, we were tasked with attracting potential ISA members to the relevant page of The Share Centre’s website.
Complex visuals and messages tend to get overlooked at ISA time, while clichés fail to stand out. By using DIY tools, we introduced a new visual language into the fray while simplifying the benefits of the brand’s unique offering.
The combination of click-throughs and page visits generated by the campaign were up 33% from the previous campaign (which we didn’t do…)