Gen Z are sleeping on their private pensions
“In spite of their broad resilience to today’s challenges, a record number of Gen Z’s aren’t engaging with their pensions.”
We’re proud to launch our first pensions industry trend report, which unpacks some of the challenges Pension Firms face in convincing Gen Z to engage with private pensions.
In the report, we meet the Gen Z of today: a savvy yet anxious group of leaders within workplace and family structures who are startlingly disengaged with private pensions despite having good financial literacy.
Drawing on our many years of experience in producing design and advertising for the pension sector, we outline how the right approach to your brand and creative can help you reach them.