Allianz Global Investors

Go Global Campaign

The Task

To encourage the world’s highest achieving graduates to begin their careers at AGI.

Our Approach

A social media campaign that uses the brand’s most attractive quality – its global reach – as a way of portraying a broader, more flexible and more fulfilling career path.

The Results

With a target of 7,000 enquiries, the three-month campaign achieved just over 8,000 – doubling that of the previous year/previous agency.