Canada Life

Advertising & Branding

The Task

To introduce a distinctive brand feel within the brand’s imagery, to be applied across all media.

Our Approach

In print we developed a method of image creation that involved combining a number of stock shots together into single compositions, with a lighting effect and colour-balancing overlaid to impose a distinguishing brand feel. In digital spaces each image could be separated from its background, to allow for animation.

The Results

A suite of images that are created in the most practical and cost-effective way, no matter how many need to be produced. They are flexible enough to bring together all strands of the brand offering, and are equally well branded on or offline.