The Task

To brand and propagate an international asset management conference hosted by Candriam with a campaign that would demonstrate the company’s leadership skills in an inclusive manner.

Our Approach

We devised the theme of Financial Climate Change to identify and define the unprecedented volatility and instability of the financial markets in a stimulating, tangible manner. By drawing a parallel with similar developments in global weather patterns, we were able to set the agenda for a lively, relevant and insightful set of discussions.

The Results

The conference was sold out, and the feedback received showed a significant increase in delegate satisfaction from the previous year.