Carmignac Risk Managers
To produce a culturally-specific advertising idea for Carmignac Taiwan that leverages the overall brand campaign while selling the brand to a Taiwanese audience.
Using a juxtaposition of two objects enables us to show how, within investing, the element of danger and the potential of reward go hand-in-hand. By giving these contrasting objects a local Taiwanese flavour, we are able to communicate the Carmignac ethos in a highly targeted way.
In Taiwan, 24% more leads were generated by the culturally-specific campaign than the general version.