ISUZU Trucks UK
To promote the Isuzu 3.5 tonne and 7.5 tonne truck ranges through the vehicles themselves and their component parts (via the Isuzu Genuine parts Club).
Where possible we addressed individual business sectors directly, with performance/benefit-led messages that answered the specific needs of their trades. This was supplemented by general messaging on price/discounts that would appeal to all potential customers, and an app that made owning an Isuzu truck more rewarding.
One 9-day mini-campaign (the Tenner a Day project) pulled in 31 leads in nine days. Not bad considering the trucks are around £20k.