The Task

Following a series of acquisitions, QBE needed to convey – both internally and externally – the comprehensive scope of their cover.

Our Approach

Through the use of visuals that could be seen as two very different objects, we communicated QBE’s different outlook, which enables them to insure just
about anything.

The Results

QBE’s Gross Written Premium rose by 16% (£289 million) in three years.