Branding & Digital
To create a brand identity that commemorates the inauguration of the RAF.
The RAF roundel is a very well recognised, and much loved, symbol. Here we visualize its creation through the flight of some of the most celebrated aeroplanes to have seen service: the Sopwith Camel, the Spitfire and the Eurofighter.
The logo is currently being rolled out across a number of campaigns, including the various funding activities. Primarily, though, it will be used during the 2018 centenary.