For savvy UK investors, dealing in bonds means dealing with the issues that surround them. That‘s why insights from the people closest to the money, are always going to be valuable. As the market is buffeted and buoyed by outside forces of the global economy, it’s helpful to know how the experts are interpreting them and adapting their strategies accordingly. The Bond Issues site was set up in 2016, created and named by King & Tuke (Bonds are ‘issued’, by the way, so there is another word-play here…), and populated monthly by contributions from members of the AllianzGI Bond Investment Team. Follower numbers continue to grow for the site, because the blogs themselves are always sharp and to the point, and, unlike this, rarely contain waffle.

The Bond Issues blogs are, like all blogs, more wordy than your average press ad, banner or poster. However, each one is also famously well-informed and pithy in its observations, as it travels straight to the heart of the (bond) issue with clarity and wit. This same combination of attributes was the driving force behind the advertising campaign, created by K&T, in order to publicise the site and start to build a loyal following. There may only be one line per execution, but each tells you an awful lot about why you should visit, and what to expect when you get there.