In order to raise awareness of this vital service amongst investors, AGI tasked us withcreating a sub-brand, as well as a key film, which would imbue the service with its own personality.

Drawing on the service’s core benefit—honesty—we made arrows out of the A and V in the logomark, communicating the up-and-down nature of all funds.

This radical honesty was carried through to several ads, highlighting the single fund that had underperformed out of the pack, which proved that the Assessment of Value is a powerful, unbiased source of information.

The sub-brand project culminated with the creation of a brand film, which combined expert testimony with bespoke animation to communicate the service’s benefits accessibly and with clarity, as well as a suite of branded assets.