Carmignac is one of the most celebrated independent investment companies in Europe. Based at Place Vendôme, Paris, it is well-known for doing things with a certain flair. The Duality of Risk campaign by K&T brought this essential character to the attention of the investment industry, across six different countries in Europe, and parts of Asia.
Whether you like it or loathe it, it is hard to deny that this impactful imagery, and original theme, cuts through the clutter of investment advertising clichés.