We crafted a brand that centred the people making the Heineken machine possible, with high-quality cut-out photography that championed Heineken’s employees, and humanised the clean, Heineken green layouts. This humanisation was further expressed in the mark, which carried a light, playful brand personality into the digital space.

This set the tone for an energetic yet minimal look and feel, which balanced functionality with a bright, vibrant, human aesthetic that undeniably screams ‘Heineken’. The new brand was then applied to a highly user-friendly, modular UX, which placed the emphasis on pairing users with the information they need in as few clicks as possible.

Once the design was complete, K&T’s developer arm then precisely brought the vision to life, resulting in a truly branded experience that kept users connected to Heineken at every touchpoint.