K&T refreshed the brand’s identity by marrying up its past, present and future. By accentuating the chevron held within the original crest, while simplifying its other elements, an ‘upward’ trajectory is implied. We also created the line, ‘Moving pensions forward’, to make clear the Institute’s determination to keep raising levels of knowledge and integrity within the pensions industry.

Since the creation of the new brand, K&T has continued to work as a ‘Spill-over studio’, regularly providing various print and digital materials for the PMI, including the design and execution their flagship publication, Pensions Aspects Magazine.

K&T were tasked with building upon the core brand we created for PMI, in order to define what PMI’s disruptive new pensions award would look and sound like as a sub-brand, before rolling it out across a bespoke website, on social media and in advertising. The PMI were looking to deliver a sub-brand that embodied the height of pensions excellence, so we pushed the PMI’s central brand idea, ‘Moving pensions forward’, further and, drawing inspiration from the PMI chevron, arrived at the name: The Pinnacle Awards.