WOTO – K & T

WOTO is a brand created by K&T for a software development group with a mission: to unite and streamline software systems and the teams that use them to make work-life work better. Our strategic approach championed the brand’s collaborative nature from the ground up, beginning with the creation of an apposite, iconic brand name and brought to life through dynamic visuals.

Brand naming
Logo and visual identity
Brand Expression
We design and development

The WOTO way
The central mission informed the name K&T created: WOTO. A streamlined version of the idea of “Working” and “Together,” the name instantly communicates collaboration and seamless integration. Combined with the bold new logomark, it acts as a powerful anchor for brand expression.

“We were so delighted with the WOTO brand. Instantly and unanimously. It’s everyhting we wanted to say, and be, all wrapped up in one powerful wordmark.”

Yvon Bamping, owner, WOTO

A striking aesthetic further underlines the functionality WOTO’s ‘togetherness technologies’ provide, enabling different software languages to communicate, joining multiple systems together to work as one — altogether making life easier.

This creative yet pragmatic spirit was carried over into the website design and social posts, with distinctive animations providing an ideal backdrop for the brand’s new visual and verbal logo to shine, culminating in a powerful tool for the tech start-up to embark on its mission to help teams to truly work together.